On Wednesday, April 16, 2025, at Synesthesia’s headquarters in Corso Dante, Turin, a new session of the Fit4Benefit Community of Practice took place, titled: “Being Benefit: communicate, engage, share.”
The meeting brought together 9 local organizations for an afternoon focused on value-driven communication, strategic listening, and the exchange of practical tools to strengthen the identity and impact of Benefit Corporations.

Together with Amapola and Synesthesia – two Benefit Corporations with years of experience in sustainability and communication – we explored how to authentically communicate one’s commitment, use listening as a transformative lever, and foster a continuous and meaningful dialogue with internal and external stakeholders.

Sustainability under attack? A strategic and conscious response

In the opening talk, Micol Burighel (Amapola) outlined the current landscape, increasingly marked by international hostility toward sustainability, diversity, and inclusion. From the U.S. corporate backlash to political pressure on the European Union, the core values of responsible business are being called into question.

And yet, the data tells a different story: Italian Benefit Corporations are growing faster than traditional businesses (+26% revenue growth between 2021 and 2023), investing more in people, embracing more inclusive governance, and attracting and retaining young talent.
Being a Benefit Corporation is not a trend or a fragile choice – it’s a strategic vision that withstands crises and creates long-term value.

Communication and listening as impact tools

In the second session, Valentina Capua and Benedetta Cioni (Synesthesia) shared tools, methods, and case studies for communicating a Benefit path with consistency and impact.
Starting from the impact report – which Synesthesia has transformed from a regulatory requirement into a strategic and narrative tool – they highlighted the importance of accessible storytelling based on measurable data and capable of conveying the human value behind a business.
Synesthesia’s experience offered participants practical insights into building an authentic and multisensory narrative.

A participatory workshop and peer exchange

The second half of the afternoon was dedicated to a collaborative workshop, where all participants took part in an activity to surface the idea of “common benefit” and reflect on proposals and tools to improve stakeholder dialogue.

Between key concepts, inspiring case studies, and collective reflection, the session reaffirmed the power of peer exchange as a driver of shared growth and awareness: the very essence of Torino Social Impact’s Communities of Practice!