It is often the imperfection that pushes towards new pathways to be undertaken and new economic models to be experimented with. The search for a new “being” in the community for the company that opens up to the territory and becomes a co-promoter of its economic and social growth.

(RI) GENERIAMO benefit enterprise was born from the collaboration between the Capodarco Agricultural Social Cooperative, the Bricolage del Cuore Association, the ConVoi Lavoro social enterprise, the Liberitutti Cooperative with the support of Leroy Merlin Italia. It represents this approach to an inclusive innovation capable of orienting company-level content with concrete actions to achieve the Sustainable Development Goals in the UN Agenda 2030.

(RI) GENERIAMO is an incubator of ideas and a place of contamination between profit and non-profit that has created jobs for fragile people such as disabled people, women victims of violence or prisoners, engaging the processes of inclusion in the logic of a large company like Leroy Merlin and giving a concrete answer to the many needs that the pandemic has made even more dramatic and urgent.

The webinar, starting from the concrete experience of some of the protagonists, intends to share reflections, analyzes and proposals for a new alliance for development between business and local communities, with the aim of helping to overcome the great challenges of the future such as the climate and social crysis, the growth of inequality and of poverty.

We are talking about it during the 4 weeks 4 inclusion, the largest inter-company event dedicated to inclusion which this year, for the first time in Italy, sees over 200 companies involved in promoting together the themes of diversity and inclusion, with a rich program of digital events dedicated to the 700,000 employees of partner companies.

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