From 24 October to 6 November kicks off the first edition of Diffusissima, the off-site event of Torino Art Week that brings contemporary art to city spaces, involving people in events, workshops and vernissages throughout the territory.

With the support of the City of Turin, the Chamber of Commerce and Torino Social Impact, Diffusissima is the offspring of Artàporter, the matching platform between artists and businesses, and makes its objective to rethink the commonplaces of art, imagining a new way of experiencing it. Far from being just another contemporary art fair, it is a project that takes works and emerging artists out of the canonical places and into the ordinary places, understood as those frequented every day by people to meet them in their daily lives, giving anyone the chance to fall in love with a work of art and take it home immediately, whether it is on the wall of a bar or in a hotel lobby.

A new map for the Turin of art

Bringing art outside museums and art galleries also means creating new inclusive and unusual tourist routes, following in the wake of the MAUs, which involve above all a young tourism that, according to data for 2021, spends twice as much as the flows to which Turin is accustomed.

Finding your way is easy, with the map in digital and paper format that allows you to find your way around the numerous hosts and events. More than 100 commercial activities (hosts) are involved in the exhibition of 100 emerging artists, while 25 venues have been chosen for events and vernissages.

Some prestigious locations are important touch points, venues for events involving internationally renowned artists, such as debates, exhibitions and concerts. The Super Hosts of Diffusissima 2022 are the Porto Urbano (Murazzi del Po), Otium Pea Club in Lingotto, Pos.to and Wellness Creative in Pozzo Strada, the Innovative Square Center in Mirafiori and Open Baladin in Piazzale Valdo Fusi.

The inauguration of Diffusissima was held on 24 October at Eataly with guests Andrea Concas, who presented his NFT project, and Alvin with his new art projects, including Artoy, on a day when Catawiki representatives also discussed the current situation of online art, together with new start-ups in the art field.

Not just partners, but co-creators

Alongside Artàporter’s historical partners, such as Baladin and Lefranc Bourgeois, the auction house Catawiki joins Diffusissima by launching two thematic auctions, one of which is offline for the first time: simply scan the QR code next to the work on display to enter the site and place your bid.

Driatec and Affini are also joining Diffusissima, along with Distillerie Subalpine, which has launched a Call for Artist with Artàporter to create the new Turin Dry Gin label.

Call for Artist

For the occasion, several Call for Artists were launched in collaboration with Knowhere Studios and Lefranc Bourgeois in the fields of photography and painting to allow new artists to exhibit at the first edition of Diffusissima. In addition, Artàporter has activated a Funding Pitch on Patreon and the fees collected will allow emerging artists to receive scholarships to participate in master classes and finance artistic residencies to develop their creative projects.

The Diffusissima programme and map are available here.