Within the BUYSOCIAL program of the Torino Social Impact Master Plan, a new European project, Buy Social Future for the Social Economy!, has been underway since May 2023. This project aims to strengthen commercial collaborations between social enterprises and traditional businesses to enhance the market for products and services offered by social enterprises. The project specifically focuses on sectors related to the circular economy, such as textile recycling, fashion, and eco-design.

To this end, we will host a training session tailored to social enterprises and cooperatives (according to the European Commission’s definition), as well as startups and benefit corporations with a social mission/impact involved in the circular economy. The session will provide participants with valuable tools and skills to enhance their competitiveness and presence in the B2B market. The training modules will be conducted by industry professionals.

Date: Thursday, October 26th, from 9:15 AM to 4:30 PM

Location: Beeozanam, Via Foligno, 14, 10149 Turin TO


  • 9:30 – Introductory Greetings and Presentation of the BUY SOCIAL Project
  • 9:40 – Contractual Aspects for Businesses and Social Cooperatives
    Daniele Consoletti, an expert lawyer in contracts, privacy, and compliance
  • 11:10 – Coffee Break
  • 11:30 – Market Approach Strategy
    Alberto Baccari, entrepreneur and expert in sustainable innovation with over 10 years of experience in business design and digital transformation. As an administrator of benefit corporations and B Corps, he has developed impactful business tools and models by collaborating and supporting the growth of entities such as EcorNaturaSì, Fastweb, Almaviva, Be Consulting, ENI, and other national and international SMEs and corporations.
  • 13:00 – Light lunch
  • 13:30 – Effective Communication. A Brief Guide.
    Alberto Marzetta, Micol Burighel, Amapola SB
    Amapola Srl Benefit Company is a communication agency specializing in corporate social responsibility strategies, institutional and environmental communication projects.
  • 15:30 – Testimonial from Coffeefrom

If your organization is a cooperative or a social enterprise operating in the circular economy sector, please register by October 18th by filling out the following online form.

Participation in the course is free and open until available seats are filled. Two additional training sessions are planned for January and February 2024.

The Buy Social project is funded by the European Innovation Council and the Executive Agency for Small and Medium-sized Enterprises (EISMEA) under the SMP-COSME-2022-BUYSOCIALB2BMARKET call. You can find more information about the project at this link.