On 10 December 2025, the City of Turin launched the Public Call “Culture and Entrepreneurship Embedded in the Circular Economy and the Urban Fabric”, funded through the National Programme PN METRO Plus, with over €1.8 million in non-repayable grants for SMEs and Third Sector organisations wishing to develop circular innovation projects.

The initiative is part of Turin’s path towards climate neutrality by 2030, supporting an urban model capable of using resources more efficiently, reducing waste, and enhancing what is currently considered waste as an economic, environmental and social resource.

Below is a brief overview of the key elements of the call. We invite you to visit the dedicated webpage, where you can:

• view and download the full Public Call and the application pack to submit your project;

• view the presentation slides outlining the main features of the Call;

• view the slides on good practices in the circular economy, organised according to the three strategic pillars of the Call;

• watch the contributions of the speakers who took part in the launch event, sharing national and European experiences;

• access a dedicated FAQ section, which will be updated regularly.

Key points of the call

Projects must focus on at least one of the following three strategic areas:

• Urban-scale circular value chains, through systems capable of recovering, transforming and enhancing discarded materials and goods, generating new local value chains;

• Reuse infrastructures, including logistical, digital and service-based solutions designed to facilitate collection, repair, reuse and recycling;

• Sustainable design, with products and processes designed to be durable, easily repairable and characterised by a reduced environmental impact.

Projects must demonstrate a concrete and measurable impact on extending product life cycles and reducing waste, supported by a clear monitoring plan aligned with the objectives of the Call. Particular attention will be given to the innovativeness of the proposed solutions, the robustness of processes, and the ability to engage citizens and promote sustainable behaviours through educational, training and outreach activities.

The contribution will cover up to 80% of eligible costs, with funding ranging from €70,000 to €120,000 per project. The Call is open to SMEs and non-profit organisations, including partnerships. Projects must be implemented within the Metropolitan City of Turin, with activities primarily based in the city, and must be completed within 10 months.

The deadline for submitting applications is 16 February 2026.

The role of Torino City Lab

The call is framed within the policy framework of Torino City Lab, the city platform dedicated to technological experimentation and urban innovation.

Selected organisations will benefit from support starting from the call’s activation phase, continuous assistance during the field experimentation, networking opportunities with public, private and third-sector stakeholders, and the promotion of an entrepreneurial culture oriented towards circularity.

Mercato Circolare S.r.l. Società Benefit will support the City in this process as the managing body responsible for facilitation and technical monitoring of Operation TO2.2.6.1a – Culture and entrepreneurship embedded in the circular economy and the urban fabric, offering support to companies and organisations throughout the entire process.

A dedicated moment for the Torino Social Impact ecosystem

On January 13, from 2:00 pm to 6:00 pm, at the Vol.To spaces in Turin, participants from the Circular Economy Community of practice will take part in a session dedicated to dialogue, project development and networking, aimed at facilitating partnerships within the framework of this initiative.

Interested in taking part? Register here

For further information: economia.circolare@comune.torino.it