How do you build effective training in a sector historically perceived as male-dominated? And what impact can greater awareness have, including from an economic perspective?

In this episode of Bench-Mark, Caterina Ansaldi, professional coach and member of AIDA – Italian Association of Women in Automotive, explains why training on gender equality means working with people, organizations and the cultural models that shape the sector.

Founded in Turin in 2024, AIDA promotes a more equitable, inclusive and sustainable automotive sector through mentoring, training, guidance and collaboration with companies.

Interview by Francesco Antonioli.

Filmed and edited by Riccardo Quaglio.

Watch all past episodes of Bench-Mark here.