It is estimated that in Italy over 220,000 tonnes of food are thrown away each year, worth over €3 billion in the distribution chain alone.
Although the problem is largely ignored, there are some companies that are creating solutions that can be replicated on a large scale.
iThanks, for instance, is an innovative app that allows both large and small shops to reduce food waste by ensuring that supplies are always efficient and not expiring.
How was the idea born? Marco Cartolano and Andrea Gasco, co-founders of iThanks, tell us the story behind the project.
Interview by Francesco Antonioli.
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