Who designs innovative digital applications and products makes choices that inevitably involve technical skills. However, a large part of the design world perceives the development world as something alien, incomprehensible, and unexplored, not relevant to their own domain.

The event entitled “UpstreamUX – Design beyond the surface“, organized by the innovative startup Bitboss and hosted by the I3P incubator on the occasion of Torino Digital Days 2024, will be a conversation that brings UX design and technology to sit at the same table and speak the same language: “natural technical language.” The speakers at the event will explain how a greater technical understanding can help designers better navigate client demands, solve problems before they become insurmountable, and create solutions that are not only visually appealing but also function exceptionally well.

The meeting is open to everyone and particularly aimed at UX designers who wish to take a step forward in their professional development, as well as startup founders involved in the conception of their digital product, to discover how the right level of technical knowledge can make work more efficient and easier to realize. It will be an informal meeting, rich in practical examples and without much pomp, discussing the indispensable skills in this field, even for those entering it for the first time.

How to participate

The event will take place on Wednesday, April 10, 2024, starting at 5:00 PM, in person at the Agorà Hall of the I3P incubator, located within the Campus of the Polytechnic University of Turin, accessible from both the main gate at Corso Castelfidardo 30/A and the pedestrian entrance at Via Pier Carlo Boggio 59.

Participation in the meeting is free, but registration via Eventbrite is required.


5:00 PM | Welcome and registration of participants
5:10 PM | Introductory greetings from I3P
5:15 PM | Talk with Tommaso Salvetti and Riccardo Barbotti, Co-Founders of Bitboss
6:15 PM | Q&A session with the audience present in the hall
6:30 PM | Networking aperitif