A tribute to the power of imagination and the concreteness of choices: Amapola presents the results of 2024, a year dedicated to sustainability, with measurable outcomes and over one thousand hours committed to benefit projects.

“Do or do not. There is no try.” The iconic quote from the Star Wars saga is the title of Amapola’s 2024 Impact Report. For Amapola – a Benefit Corporation specializing in sustainability consulting – it is not just a cultural reference but a deeply political statement, urging a shift from intention to action, from theory to responsibility.

Data, projects and people: impact in numbers

2024 was a year of tangible actions and measurable results, summed up in a few key figures. They reflect an idea of sustainability built on presence, conscious choices, and giving back value.

• 1,000+ hours of benefit activities

• 17 community projects

• 500+ people reached through pro bono training

• Zero gender pay gap

• 32% of gross profit redistributed as a year-end bonus, shared equally among all Amapola employees

These achievements represent just part of Amapola’s broader commitment, which continues to focus on relationships, quality of work, and responsibility toward the community and the environment. Beyond reporting on initiatives carried out in 2024, the document also reflects on the role every organization can play in shaping possible futures. Because when sustainability promises seem to fade or lose meaning, what’s needed is clarity, courage, and imagination to resist inertia.

Life balance, flexibility and people’s wellbeing

In 2024, Amapola further strengthened its internal policies on equity and wellbeing, making flexibility a cornerstone of its organizational model. Remote work accounted for 32% of working days, balancing autonomy with collaboration. Particular attention was given to life balance, with extended parental leave and the introduction of an annual 30-hour allowance for employees with caregiving responsibilities. Every team member accessed personalized training paths, for a total of 37 hours per person over the year. Recognition of this commitment also took the form of redistributing 32% of gross profit as an equal company bonus to all staff.

“A sustainable company is, above all, a community that must reflect, decide and, above all, act. This Report is the result of a collective effort: it brings together the many ways we try to create meaning together, turning business choices into concrete actions and shared value,” says Luca Valpreda, Founder and Managing Partner of Amapola.

Focus on environmental commitment

Alongside social and organizational aspects, the Report highlights Amapola’s increasing attention to environmental sustainability. For 2024, the company calculated its Scope 1 and Scope 2 emissions and included the impact of commuting. It also promoted sustainable practices through an internal environmental policy covering all operations: from material purchases to responsible use of digital devices, waste management, and mindful consumption of resources such as water, energy, gas, and paper.

Two strategic achievements

2024 also marked the renewal of Amapola’s Gender Equality certification and the awarding of a Silver medal in the EcoVadis rating, which assesses companies’ ESG performance worldwide. Two milestones that reinforce the strength of the path undertaken.

Why science fiction?

“We chose science fiction because today it feels like the only language capable of capturing the scale of the present. It helps us name fractures, imagine possible futures, and – above all – reminds us that every real transformation encounters resistance. After every revolution, there are always forces trying to turn back the clock. That’s when we must remain clear-eyed, courageous, and able to imagine. This Report is our way of showing that Amapola stays on course,” explains Micol Burighel, Head of Communications and Impact Council Member at Amapola.

The creative design – by Daniele Cavallero – follows the science fiction thread, immersing readers in distant planets, humans exploring the unknown, spacecrafts, and alien landscapes. Evocative imagery is paired with tables, infographics, and highlight pages, making the document easy to read and navigate.

The Amapola 2024 Impact Report is available here.