Memissima is a memetic culture festival founded in 2021 that features talks, concerts, and performances. The festival also hosts the Meme Awards, the highest honor in Italy recognizing memes and creators for boldness, brilliance, and virality since 2022.
Memissima brings together Italy’s leading meme pages alongside artists, communication experts, and academics to explore how these “cute, funny, and harmless little images” are indeed cute and funny—but far from harmless.
By supporting Memissima as a festival that aggregates, attracts, and accelerates memetic communities, Turin positions itself as a cutting-edge city—one that not only keeps pace with cultural shifts, but helps lead them. The festival turns online communities into real-life communities, giving meme pages the chance to meet, collaborate, and create, while offering the public a glimpse into the minds behind the memes that shape their digital everyday.