UniCredit and Giffoni Innovation Hub launch “The Gift of Stories”

UniCredit and Giffoni Innovation Hub launch “The Gift of Stories”: three short documentaries dedicated to the excellence of Italian nonprofit organizations.

“The Gift of Stories” is born, a project conceived by Giffoni Innovation Hub in collaboration with UniCredit to support, promote, and give visibility to the everyday work of Third Sector organizations that generate tangible impact within communities.

The initiative will lead to the production of three short documentaries, each dedicated to a selected organization, with the aim of telling their local engagement, social mission, and the human value that drives their work. An authentic audiovisual narrative designed to highlight the excellence of Italian nonprofit organizations and amplify their voice on a national stage.

“The Gift of Stories” stems from the meeting between UniCredit—long committed to supporting the Third Sector, also through the IlMioDono.it platform—and Giffoni Innovation Hub, a benchmark in the field of audiovisual production and branded entertainment. This partnership reinforces UniCredit’s role as a key ally of the Third Sector, able to support organizations not only by increasing their visibility but also by concretely strengthening fundraising efforts and community engagement. Two organizations united by a shared vision: to provide tools, visibility, and opportunities to those who build social value in local communities every day.

The project, developed by Giffoni Innovation Hub, will guide the selected organizations through a process of enhancement via audiovisual storytelling, culminating in the production of three professional short documentaries.

The three finalist projects, which will be premiered at national festivals dedicated to social engagement and at internationally renowned film festivals, will tell not only the activities carried out, but above all the people, relationships, and impact generated within their communities. They will become institutional communication and awareness-raising tools available to the organizations to support their initiatives and campaigns.

The goal is clear: to strengthen the ability of Third Sector entities to communicate their value, making social change visible, shareable, and capable of generating new participation and community support. In a context where communication means building trust, engaging volunteers and donors, and ensuring long-term project sustainability, storytelling becomes a strategic tool for growth.

Who the initiative is for

The call is open to Third Sector entities registered with RUNTS, with registered offices and operations in Italy, established for at least three years and with at least one approved financial statement. Special attention will be given to small and medium-sized organizations that are deeply rooted in their territories, capable of working in networks, and with potential for growth and replicability of their intervention models.

How to participate

Interested organizations can apply online by following the instructions available on the project’s official website, which provides all information on requirements, application procedures, and timelines:

The organizers

UniCredit, through the IlMioDono.it platform, offers a simple and intuitive system to discover the social projects of participating organizations and support them through donations.

Giffoni Innovation Hub is the creative and production hub born from the Giffoni Film Festival, committed to developing projects that combine creativity, social impact, and new generations, supporting institutions and organizations in telling stories of change.