If you are struck by a painting in a restaurant, you can pay for it and take it away with you. In Turin you can with Artàporter: the first platform that supports the development of emerging art to make it accessible to all, rethinking its “common places”.

The idea starts from the need to “rethink the commonplaces of art“, that is the ability of cities to create urban galleries with new tourist itineraries related to art. Not only public spaces but also private spaces, starting from the network of merchants who love art and want to make available their walls for the exhibition of works.

Artàporter was born as a benefit company to increase the accessibility of the world of art in different spaces, to make it as usable as possible and, why not, even buy it in a local, and collectible by all art lovers.

A “phygital” project that allows not only the online matching between artists and shopkeepers but also the birth of capillary touchpoints (host) through which to convey the widespread art with innovative “Artàporter District” or “art districts”, which recall the great European capitals of Berlin or London, creating new artistic spaces mapped throughout the city. The goal is to bring beauty everywhere, with the idea of being able to rediscover a city under the sign of art.

There are already 15 participating venues in Turin that display the Artàporter logo on the outside of their premises. A real “neighborhood proximity of art” is starting, with an increasingly wide and widespread network of venues involved, to increase the number of streets and stores, not only in the historic center but also in the suburbs and the belt.

In these days the first matching between artists and venues has started, where to admire the first works among the streets and roads of Turin. Just frame with your smartphone the QR code near the work to buy it and take it away with you immediately.

Applications for artists and shopkeepers are also open on www.artapoter.it.

The system, which started in Turin, in the coming months will see the development in other Italian cities and even abroad.