On Thursday, November 27, 2025, the annual AISM – Italian Association for Marketing Development Congress will take place at Fondazione Educatorio della Provvidenza ETS (Corso Trento 13, Turin), under the title “Value, Impact, Trust: Marketing at the Service of the Third Sector.”

The Third Sector is a vital component of Italy’s social and economic fabric, yet it often struggles to communicate its impact and fully convey the value of its activities. The AISM 2025 Annual Congress will address this crucial challenge: how to integrate marketing strategies and techniques into a sector that, with few exceptions, remains largely detached from them.

It will be a day of dialogue and in-depth discussion dedicated to exploring how a strategic approach to marketing can strengthen the effectiveness, credibility, and impact of non-profit organizations — transforming marketing into a tangible driver of innovation and social growth.

The event will bring together experts, professionals, and representatives from institutions and foundations for a multidisciplinary conversation on timely and relevant topics: ethics, social impact, communication, and artificial intelligence.

The congress, organized by AISM – Italian Association for Marketing Development in collaboration with Fondazione Educatorio della Provvidenza ETS, will be held in person from 9:00 a.m. to 3:00 p.m.

Participation is free of charge, but registration is required.

For more information, the full program, and registration, click here.