How can artificial intelligence (AI) enhance operational performance and profitability in the hospitality sector — currently one of the key drivers of the local economy in the Province of Cuneo? In what ways can the latest technological tools introduced to the market, including those developed by innovative startups, become a concrete lever for growth, optimisation and evolution for companies operating in the HoReCa sector?

These questions will be at the core of a new free workshop organised by the  Fondazione CRC in collaboration with the Innovative Business Incubator of the Polytechnic University of Turin (I3P). The initiative will bring together young entrepreneurs, established companies, industry associations and technology enthusiasts for a dialogue aimed at sharing practical needs and experiences, emerging technological trends and forward-looking business visions.

The workshop seeks to create a space for discussion among key players in the hotel and restaurant industry, emerging startups offering new sector-specific solutions and actors within the Cuneo innovation ecosystem. It will provide training and knowledge-sharing opportunities for all participants. Startups will have the opportunity to engage with long-established local companies on processes, technologies and entrepreneurial strategies, while established businesses will be encouraged to strengthen their capacity to innovate both working methods and everyday operational tools.

Overall, the meeting aims to foster knowledge transfer and promote a culture of Open Innovation — a crucial driver for enhancing the competitiveness of the hospitality sector and the broader local economic fabric.

The initiative is part of the  GrandUP! Tech project, promoted by Fondazione CRC in collaboration with I3P, with the goal of supporting the development of an innovation ecosystem and the creation of new businesses in the Cuneo area. The project is implemented within the framework of the “Memorandum of Understanding for Innovation and Digitalisation of Enterprises in the Province of Cuneo”, signed by Fondazione CRC and the Camera di Commercio di Cuneo together with the main local trade associations, including Coldiretti, Confagricoltura, Confartigianato, Confcommercio, Confindustria and Legacoop Piemonte.

How to participate

The event will take place on Thursday, March 12, 2026, from 6:30 pm, in person in Cuneo at the Meeting Room of Spazio Incontri of Fondazione CRC, Via Roma 15.

The event is open to everyone and participation is free, however, places are limited and registration is required.

Register on Eventbrite