Web Athletics is a Turin-based company founded in 2024, bringing together more than twenty years of digital consulting experience with a new mission: telling the story of sport as a vehicle for education, values and social impact.
Its flagship project is Athleticon, a narrative ecosystem that blends elite athletics, youth education and sustainability. Through an illustrated comic universe patronized by CONI and FIDAL, Athleticon tells children, families and schools the stories of Italian Olympic athletes, alongside editorial content (Athleticon MAG) and food-education projects such as “Sveva e i 7 poteri del latte” (“Sveva and the 7 Powers of Milk”).
Among them, “Sveva e i 7 poteri del latte” (“Sveva and the 7 Powers of Milk”) was born from a collaboration with Centrale del Latte d’Italia and Tapporosso, a well-known Italian food brand.
The roster today counts 15 Olympic athletes, including Marcell Jacobs, Antonella Palmisano, Leonardo Fabbri, Larissa Iapichino and Sveva Gerevini, exclusively managed by Web Athletics. Every year in Turin, Athleticon hosts an event at Sisport bringing together around 120 children and their families with Olympic athletes: 2026 marks its third edition.
For corporate partners, Athleticon offers a model that combines marketing, sustainability/ESG, HR and business development: an annual license to a growing narrative world — not a one-off initiative — generating social-impact data useful for sustainability reporting.
Alongside its editorial and educational core, a commercial layer is growing around Athleticon: athletes can become ambassadors for Web Athletics’ brand partners, always within the educational project and with the protection of young people as a guiding principle — children are always beneficiaries of the project, never targets of commercial activity.
Through Torino Social Impact, Web Athletics aims to make its content and formats available to the ecosystem, particularly on food and savings education for young people through Olympic sports storytelling, and to build synergies with foundations, companies and local organizations engaged in social impact.
To learn more about Athleticon and explore potential collaborations: amministrazione@webathletics.it — athleticon.it — webathletics.it.