The RE.B.E.L. Group is a multidisciplinary ecosystem established to generate sustainable value within urban environments. Its name reflects the integration of vertical expertise covering the entire regeneration value chain:
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RE (Real Estate): real estate expertise provided by HabitUP;
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B (Building): construction and design capabilities by Helitec;
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E (Energy): energy transition led by the HUBGREEN brand;
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L (Lighting): lighting culture and design by Esperienza in Luce (Lighting Partner).
Operating as an enabling platform, RE.B.E.L. connects public and private stakeholders to trigger projects capable of transforming territories through impact-oriented growth models.
Activities and Social Impact
The Group’s social impact is driven by its brand HUBGREEN, the engine dedicated to the ecological transition. HUBGREEN promotes energy efficiency as a lever for equity, with clear objectives:
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Combating Energy Poverty: by facilitating access to retrofitting interventions that reduce costs for citizens and businesses.
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Environmental Sustainability: driving urban decarbonization through the systematic reduction of energy consumption and emissions.
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Local Development: creating local supply chains and fostering new professional skills within the green economy.

