“All of us who work with media professionally are the shapers of society.
We can vulgarize it. We can brutalize it.
Or we can help lift it to a higher level.”

Piazzasanmarco was founded with the aim of creating images, campaigns, and content for a new era—one in which social impact and sustainability become central to communication.

Today, visual language must also evolve: it is no longer enough to simply tell stories; it must generate visual, cultural, and emotional impact. The challenge is to imagine a sustainable future that is also desirable—capable of attracting and engaging new audiences. The key lies in surprise, in the use of irony and provocation, in building narratives that move people and redefine a new sense of beauty.

Piazzasanmarco.com is a creative factory founded by Marco Rubiola. Since 2000, Marco Rubiola has been designing and producing advertising campaigns for international brands. Over the course of his career, he has collaborated with DDB Milan, Oliviero Toscani, Independent Ideas, and Rolling Stone. From 2019 to 2024, he served as Creative Director at Save The Duck, helping to shape its positioning and image in close synergy with the marketing and sustainability teams.