Must Had is an Innovative Start-up and Benefit Corporation born in Turin (Italy) in 2021 with the aim of creating a community of “Refashion” composed by artisans, designers and small brands sharing the philosophy of recovery and reuse in the fashion industry.
Must Had provides to its “Refashion Brands” with a platform allowing them to grow by gaining greater visibility through an offer focused on digitalization, marketing, logistics and other services.
In addition to the activity of marketplace, Must Had wants to become a reference point for small brands and artisans willing to undertake or continue a path focused on circularity, supporting them with parallel activities such as the supply of textile waste or the creation of collaborations between the various players within the community.
Our digital ecosystem exclusively offers unique high-quality clothing and accessories which have been repurposed through upcycling processes. Every product on Must Had is a second chance that our brands have given to materials that were probably destined to landfills or incinerators, reducing in this way the need for “virgin” productions and the environmental impacts they generate.