The Etiqua cultural association was founded with the aim of promoting dialogue and collaboration between small and medium-sized enterprises and non-profit organisations operating in the same area.

In today’s world, SMEs are looking for innovative ways to stand out and grow. One of the most effective and forward-looking strategies is the adoption of corporate social responsibility (CSR) practices. Non-profit organisations can play a crucial role in this process by creating constructive and collaborative dialogue with SMEs.

Dialogue between SMEs and NPOs is a strategic choice that benefits both businesses and the sustainability of local areas.

Etiqua is an all-in-one hub that connects businesses, non-profit organisations and projects in a shared space to promote “sustainable economics”. Companies can activate corporate volunteering by selecting solidarity or skills-based initiatives, which are monitored via the platform. The association offers strategic philanthropy and match giving, with single or recurring donations matched by contributions from other stakeholders. It supports cause-related marketing, allowing companies to donate a percentage of their revenue on goods or services through EtiquApp. It also allows companies to organise charity events, allocating part of the proceeds to non-profit projects.

The Etiqua community is geolocated: you can search for businesses, non-profit organisations and projects by location and theme; there are also thematic categories, both for non-profit organisations (education, youth protection, multiculturalism, etc.) and for businesses (clothing, catering, etc.). The platform manages the community map, articles and useful resources on CSR, and offers training content: practical tools, guidelines and models on Agenda 2030 and stakeholder engagement.

Etiqua encourages companies to develop lasting relationships with internal and external stakeholders, supports the creation of an inclusive corporate culture, with employees as brand ambassadors, and helps engage customers, making them protagonists of sustainable purchasing initiatives. It also promotes support for the local area, placing the company at the centre of local projects with a positive impact.

The goal is to create a win-win-win model: businesses, communities and non-profit organisations benefit each other. In short, Etiqua facilitates a digital ecosystem for CSR, where businesses and communities collaborate, generate shared value and monitor social impact.